Contiki has just launched a worldwide competition to find their official TikTok 2020 creator through the power of ‘friendship’. They’re combining the hottest social network to burst onto the global stage, and a drive to further connect the emotion of music and travel,
Contiki celebrates the launch of its TikTok channel @ContikiTravel with the ultimate competition for young fans who love to travel.
The competition asks entrants to create and share videos that encapsulate their friendships whilst traveling. Entrants will utilize the native features of the TikTok platform including stickers, filters, background music, and augmented reality.
Contiki will launch the comp and channel using epic moments captured during their recent Find Your People influencer campaign. This saw nine strangers, including Amelyn Beverley @amebeverly from Singapore come together to road test Contiki’s new Rome to Barcelona by train trip.
GEN Z CREATES CONTENT FOR CONTIKI
The company has been uniting people from around the world for decades through travel. They will soon be launching this new initiative to meet Gen-Z where they feel most at home.
The prize will be a year-long content creator ambassadorship with Contiki. This includes traveling to some of their most popular destinations to capture content that will be bespoke to TikTok. This will show the power of shared experiences and the advantages of traveling with like-minded people.
LOADING TRAVEL CONTENT ON CONTIKI
Entrants must share their most creative moments and content on their own TikTok channels. They must include the hashtags #contikifindyourpeople and #tiktoktravel.
Contiki will then re-share their favorites every fortnight. Eventually, the favourites will reach the Grand Final.
During the Grand Final stage, Contiki’s army of social followers will vote for the final winner. The winner of the contest to become an official Contiki content creator for 2020 will be chosen in January 2020.
Read more about the travel habits of Gen Z in Travelife Magazine.