ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

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ITB Asia, ‘Asia’s Leading Travel Trade Show’, opened its doors today at the Sands Expo and Convention Centre in Marina Bay Sands in Singapore. The three-day conference and exhibition will run until Friday 19 October 2018.

ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore
ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

ABOUT ITB ASIA 2018 AT MARINA BAY SANDS CONVENTION CENTRE IN SINGAPORE

Under the overarching theme, “Travel Reimagined”, top travel industry leaders will deliver insights on the key trends provoking disruption across the travel industry and how brands are innovating to stay competitive. There are over 1,000 exhibitors and over 1,000 buyers. The conference programme also features the strongest line-up of exhibitors and speakers yet.

ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore
ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

“ITB Asia continues to maintain its position as the leading travel trade show in Asia. It remains one of the top business platforms for connecting exhibitors and partners with key decision makers in the MICE, Corporate and Leisure travel industry. Working in close collaboration with our partners and exhibitors, we are delighted to unveil one of our most engaging and exciting programmes yet. We look forward to welcoming visitors to this year’s show!” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.

GUESTS AND PARTNERS OF ITB ASIA 2018

ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore
ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

As part of the keynote line up today, Microsoft and Google will provide insights on what will disrupt and change the way we travel and do business, whilst Ctrip will shed light on challenging the international travel market. Tomorrow, leading companies discussing the future of travel distribution, will include Booking.com, Hotelbeds Group, Jacobs Media Group, KAYAK, Skyscanner and Triptease.

ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore
ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

On Friday, the final day of the show, Thomas Cook, Mileslife, Tujia, Fliggy & Dragon Trail Interactive will discuss how Chinese travelers are changing the world and how brands can win them over.

The number of Corporate and MICE participants at ITB Asia has increased by 49% compared to last year. To reflect this strong support and the increased focus in this area, ITB Asia has launched several new initiatives for the MICE and Corporate segments, including gathering industry leaders at the newly launched MICE & Corporate Hub. Confirmed partners and speakers include Airbnb for Work, CWT Meetings & Events, site and Troovo, to name a few.

ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore
ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

PARTICIPANTS AT ITB ASIA 2018

This year’s new registrations include national tourism organizations from Abu Dhabi, Botswana, Croatia, Mauritius, Papua New Guinea as well as regional tourism organizations from Fukuoka, Kansai, and Rovaniemi.

Many European exhibitors are also participating in the show for the first time. These include the Ministry of Transport & Construction of the Slovak Republic, Polish Tourism Organisation, Tourism Association of Canton Sarajevo and Visit Ukraine.

ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore
ITB Asia 2018 at the Marina Bay Sands Convention Centre in Singapore

ITB Asia 2018 is also being supported by leading hotel groups such as Best Western International, InterContinental Hotels Group (IHG), Melia Hotels International and Worldwide Hotels, Pan Pacific Hotel Group, Radisson Hotel Group, WorldHotels AG and Wyndham Hotel Group.

Read more articles about the travel industry in Asia in Travelife Magazine.

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