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W Hotels opens W Brisbane

W Hotels Worldwide, which is part of Marriott International, today opened the W Brisbane in Australia. Owned by Shayher Group, W Brisbane along the Brisbane River is a vibrant addition to sunny South East Queensland.


W Brisbane in South East Queensland
W Brisbane in South East Queensland

The W Brisbane is in a stellar location overlooking the Brisbane River. The new hotel delivers an intoxicating mix of fast-paced urban style and modern design, along with a decidedly cheeky Aussie point of view. It takes in the best of the vibrant culture and rich nightlife of Brisbane.

Brisbane is among the fastest growing cities in Australia. It’s an ideal destination for W to bring its new lifestyle. Located in the Central Business District, the hotel celebrates the history of the famed region. It also embraces Brisbane’s connection to the Australian identity and iconic elements of Queensland’s flora and fauna with a laid-back vibe and a playful nod to ‘Brisvegas‘.


Brisbane is a dream destination. It’s got year-round sun and an outdoor lifestyle,” said Bruce Ryde, Vice-President for Luxury Brands and Brand Marketing, Marriott International Asia-Pacific.  “It’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State.”

He added, “Brisbane’s bustling riverbank is a hotspot for travelers who can’t wait to explore this dynamic city and South East Queensland.”


W Brisbane in South East Queensland
W Brisbane in South East Queensland

Australian interior design agency Nic Graham & Associates have brought in their innovative design and custom furnishings along the theme of “A River Dreaming.” This is an ode to its prime locale on the banks of the iconic Brisbane River, and a nod to the visual connection to Brisbane’s famed arts precinct.

The hotel prominently features modern manifestations of Brisbane river, along with influences from Australia’s indigenous roots and colonial heritage.

Read more articles on Australia in Travelife Magazine.

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