Sofitel recently worked with global marketing research company IPSOS to conduct this global in-depth survey. They wanted to understand the habits and preferences of guests. In particular, what women want to see and experience in hotels. The survey found that 86% of female travelers wanted a hospitality program designed specifically for women.

As a result, MGallery by Sofitel established Inspired by Her. This new program focuses on what women want when they are traveling.

WHAT WOMEN WANT

73% of women surveyed said they often forget to pack an essential item. Then, they don’t realise they’ve left it behind until they get to the hotel. As a result, all MGallery hotels now offer emergency kits. These kits include complimentary beauty items, makeup remover, nail polish remover, hair ties and pins. They also contain moisturizer, sunscreen, and stockings.

Women also want quality hairdryers and good bathroom lighting when staying at a hotel. So now, all MGallery hotels in the Pacific now have quality hairdryers and makeup mirrors.

HEALTHY MENU & SIGNATURE COCKTAILS

As part of the Inspired by Her program, MGallery hotels in Australia have also added light and healthy menu items in their restaurants. In fact, several dishes have been created specifically around inspiring women.

Signature cocktails have also been created with floral creations, champagne and fruit. Also, on request, a staff member will deliver a specially brewed tea in an elegant teapot to the room.

The global survey also found out that wellbeing experiences tops the list of ‘Memorable Moments‘ women want to have. Meanwhile the feminine touches women like in a hotel are fresh flowers, fragrance, quality bedding and materials, and attention to service detail.

 ABOUT MGALLERY BY SOFITEL

MGallery by Sofitel has over 90 boutique hotels around the world. Each MGallery tells a unique story inspired by the destination. MGallery hotels are places where guests can discover the best the world can offer. Well-known properties in the MGallery collection include Hotel Molitor Paris, INK Hotel Amsterdam, Queens Hotel Cheltenham in England, Santa Teresa Hotel Rio de Janeiro, Hotel Lindrum Melbourne in Australia, Muse Bangkok Langsuan in Thailand, and Hotel des Arts Saigon in Vietnam.

MGallery is part of AccorHotels, a leading travel and lifestyle group with over 4,300 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe.

The post What Women Want, according to a Sofitel survey appeared first on TRAVELIFE Magazine.