Contemporary Japanese culture — provocative, confident and cheeky – is highlighted at the Moxy Hotels, a new and bold experiential hotel chain under the Marriott International group. Recently, the ultimate ‘playhouse‘ was recreated at the Moxy Tokyo Kinshicho to celebrate the debut of Moxy Hotels in Japan. Inspired by subcultures of play in Tokyo, the party showcased the costume, gaming and underground music culture that are the iconic lifeblood of the city. The opening party was attended by over 350 guests including Japanese TV personality Maggy and celebrity DJs Kaori, Yuka Mizuhara and Alissa Ueno.
TWO SIDES OF TOKYO
Tokyo is situated at the intersection of two cultural currents: steadfast tradition and ever influential trend-setting.Despite perceptions of conformity, Japan is also famous for the influence of its subcultures, mixing punk with petticoats, the dramatic with the demure, action heroes with “kawaii” (cuteness).
“We wanted to celebrate Japan’s outstanding and unique culture with local artists from music, art and fashion to create an unforgettable event– marking Moxy’s debut in Japan with two new hotels in Tokyo and Osaka,” said Toni Stoeckl, Global Brand Leader and Vice President, Marriott International’s Distinctive Select Brands. “Our high-energy lobbies and bars are thoughtfully designed to create social environments, always-on playgrounds for our guests.”
ABOUT THE MOXY PLAYHOUSE
In line with Moxy’s cheeky and spirited attitude, the Moxy Playhouse offered guests different styles of play, from games and art to music and fashion. Each zone explored a different Japanese subculture, inviting guests to Play On.
The ground floor of Moxy Tokyo housed the party’s main bar and party scene, with original craft cocktails named “Harajuku Punch”, “Rebel, Rebel”, “Cosplay-mopolitan” and “Street Fighter Highball”; flowing with DJ Yuka Mizuhara and DJ Alissa Ueno spinning funky urban beats. DJ Alissa Ueno, creative director for clothing brand “FIG&VIPER”, has opened for DJs Steve Aoki, Diplo and Afrojack and played international music festivals. She was also featured as one of the singers for Australian DJ duo, NERVO, on their debut album.
THE GAMING CULTURE OF JAPAN
The second floor was all about celebrating the gaming culture of Japan. Through décor and graphics, Moxy staged a perfectly Instagrammable scene inspired by 90s gaming culture, making the virtual worlds created by gaming a reality for one night. By bringing in authentic arcade games including Pac Man, Super Mario Land and Space Invaders, attendees were able to truly get into the gamer’s spirit.
JAPAN’S FASHION ICONS
The most eccentric floor in the Moxy Playhouse celebrated Tokyo’s colorful “cosplay” (costume play) culture. Inspired by Japanese fashion icons Gyarus, Lolita, and Decora. Attendees were invited to “play” whoever they wanted to be along with rebel and cosplay participants. For those looking to explore their more rebellious side the hotel’s basement was transformed into a den of self-expression with air-brush tattoos inspired by the anti-establishment subcultures that bred the Sukeban, Dekochari and Dekotora trends.
JAPAN’S QUEEN OF HIP HOP
The night ended on a high with DJ Kaori, also known as Japan’s queen of hip hop, spinning her signature beats that continued to electrify the night away. She also debuted two unreleased tracks with Beverly from their soon to be released albums.
INFORMATION ABOUT MOXY TOKYO KINSHICHO & MOXY OSAKA HONMACHI
The 205-room Moxy Tokyo Kinshicho hotel is located in the urban Kinshicho district, edgy yet close to some of the Tokyo’s coolest districts: Shinjuku, Shibuya and Ginza. Located near the Honmachi station in Osaka, Moxy Osaka Honmachi features 155-rooms and is a perfect playground for modern urban explorers in Osaka.