ITB Asia, ‘Asia’s leading travel trade show’ opened its doors today at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. From October 16 to 18, 2019, some of the most important members of the international travel industry will be in Singapore to establish high-quality contacts and conduct business.
OPENING CEREMONY OF ITB ASIA
The opening ceremony featured four guests-of-honor: Chee Hong Tat, Senior Minister of State, Ministry of Trade and Industry and Ministry of Education, Republic of Singapore; and Michael Müller, the Governing Mayor of Berlin, Federal Republic of Germany. They were joined by Dr Christian Göke, Chief Executive Officer (CEO), Messe Berlin GmbH and Keith Tan, Chief Executive of Singapore Tourism Board.
Katrina Leung, Managing Director of Messe Berlin (Singapore), ITB Asia’s organizer, said, “ITB Asia maintains its position as the leading travel trade show in the region.”
She added: “Working in collaboration with international exhibitors, travel companies, and buyers from across the MICE, leisure and corporate travel markets, we look forward to unveiling this year’s exciting programs. With the expansion of the show and the launch of MICE Show Asia, we’re delighted to welcome our visitors to this 2019’s edition!”
Show expanded to meet sustained growth and demand
Now in its twelfth year, ITB Asia enjoys support from the destinations and businesses from across the world. They have over 1,300 exhibitors and more than 1,250 buyers at this year’s show. ITB Asia 2019 also expanded its space and occupies two floors of the Sands Expo and Convention Centre.
Emphasizing the global reach of ITB Asia, this year’s show has attracted ever widening international interest and participation. Over 110 national tourism organisations (NTO) and regional tourism organisations (RTO) are exhibiting this year. This includes first-time appearances for NTOs from Armenia, Czech Republic, Malta, Russia and the Balkan States. The representatives from the Balkan States were Macedonia, Montenegro and Serbia.
THE FIRST MICE SHOW ASIA
To cope with the fast-growing demands of the MICE and corporate travel sectors, ITB Asia launched the inaugural MICE Show Asia. This is a MICE-dedicated show to which all ITB Asia attendees have full access.
Messe Berlin (Singapore), which is the same team behind ITB Asia, organised this first MICE Show Asia. The show will focus on forecasts for the global meeting and events industries in 2020, as well as how digital transformation is impacting the industry.
Conference keynoters and partners to push boundaries of the travel industry
Under the overarching theme of “Bold Thoughts, Bold Moves,” industry leaders will share ideas and knowledge on practical applications to keep pace with industry changes.
As part of the October 16th keynote line up, Booking.com and IBM addresses the industry’s common challenges such as readying businesses for their next wave of growth; rethinking and reinventing distribution strategies; and how the travel industry can capitalize on the digital revolution to succeed. On October 17, attendees will hear from Agoda, Expedia, Google, TripAdvisor and Wego.
They will discuss actions to adapt to the ever-evolving market. On October 18, the final day of the show, Booking.com, OYO China, and Tujia will lead the conversation on maximizing opportunities to meet the needs of a new generation of Chinese travelers.
Destination marketing at ITB Asia
Other noteworthy sessions during the show include those led by ITB Asia’s partners in the Destination Marketing and Muslim Travel conference tracks.
The Destination Marketing track will feature a series of tours and activities led by iVenture Card, Rezgo, TourRadar and Trip Ninja. They will discuss topics ranging from multi-city travel, what experiences can learn from hotel distribution and how to get the most for brands via online travel agencies (OTAs).
In the Muslim Travel track, CrescentRating, in its fourth year of partnership with ITB Asia, presents “Halal In Travel Asia Summit”. Attendees of ITB Asia 2019 will gain key insights from the official release of Mastercard and CrescentRating’s Muslim Women in Travel Report, and CrescentRating’s report on Gen Z Muslim Travelers.
New initiatives in response to the travel industry’s ever-growing demands
ITB Asia 2019 has also introduced the Buyers Elite Partner Programme. 41 partners are part of the programme that provides a forum to develop stronger trade ties with recommended buyers and to maximise business opportunities together.
Finally, ITB Asia has announced that it will launch Travel Tech Asia in 2020. A complement to the existing ITB Asia and MICE Show Asia, it will be part of Asia Pacific’s largest travel trade show dedicated to travel technology.
Exhibitors and speakers will also introduce the latest innovations, emerging trends, leading industry brands and innovative startups to new buyers in charge of purchasing travel technology. This will create new possibilities of travel.