IMM 2020 is poised to sell out early, following a mass of new exhibitor bookings, as the event moves to a two-day format for the first time. Parent company TravMedia has reported unprecedented trade demand in the run up to Christmas, with over 110 tourism and travel brands confirmed for the show on March 19-20, 2020.

IMM 2020 poised to sell out early

IMM, the leading global event connecting the travel industry and the media, will additionally feature influencer meetings and professional development sessions on day two. Then the show culminates with a gala awards ceremony to reveal winners of the TravMedia Awards. Both days of the shell-scheme exhibition will offer media meetings with influencers and content creators.

Media & Exhibitors recruited by TravMEdia

Over 500 journalists and influencers will attend the event. TravMedia has launched a major recruitment marketing campaign during 2019 designed to secure unrivalled media and influencer attendance at IMM 2020, and to advance the quality threshold for media registrations even higher. Journalist registrations are already well advanced, running at record year-to-date levels.

In IMM 2019, 300 journalists and over 220 exhibitor delegates attended, with over 8,500 pre-booked meetings. TravMedia also hosted a separate second-day event which attracted 175 influencers.

IMM 2020 poised to sell out early

Media already registered include ABTA Magazine, BBC, Bradt, City AM, Condé Nast Traveller, Fodor’s, GQ, Lonely Planet, and The Times.

Exhibitors attending IMM for the first time in March 2020 include Banff Sunshine Village, Crans-Montana, Fomento del Turismo de Mallorca; Marketing Manchester, Sands Resorts Macao, TAP Air Portugal, Tourist Board of Lake Constance, Travel Nevada; Verbier Promotion, VIA Rail Canada, Viking River Cruises, VISIT FLORIDA, Visit Lake Charles, Visit Portugal, Visit San Antonio, Visit Tucson.

What to expect on Day 2 of IMM 2020

Royal Commission for Al-Ula is also the official sponsor of IMM’s networking lunch on IMM’s second day.

IMM’s social engagements also include business breakfasts; an evening cocktail party on day one; and a networking lunch on day two. The show’s second day will also feature five breakout professional development sessions for exhibitors, delivered by top professionals, on topics ranging from crisis management and PR pitching to influencer marketing.

Trav Media
IMM 2020 poised to sell out early

The TravMedia Awards, presented at a gala ceremony during the evening of 10 March, will recognise the achievements of everyone from travel journalists to broadcasters, influencers to PR professionals. TravMedia received over 200 entries in the first month since the launching of the awards.

The top awards include Travel Journalist of the Year, PR Professional of the Year, and Influencer of the Year. The evening will also feature an Outstanding Contribution Award.