State-owned Duty Free Philippines Corporation (DFPC) in partnership with Designers Circle Philippines (DCP) and the All Nations Women’s Group held a benefit fashion show last April 28 dubbed, Fashion for Mayon at Duty Free’s flagship Fiestamall store in Parañaque City.
Several guests from the diplomatic community, specifically from the Embassies of Japan, Sweden and Panama; and government, led by Nayong Pilipino Executive Director Maria Fema Duterte; and the rotary members of San Marcelino, Manila lent support of the event. Some of the country’s top professional models and beauty queens, such as Bb. Pilipinas 2018 finalist Sandra Lemonon and Ms. Philippine Youth 2018 Simone Nadine Bornilla, walked on the runway wearing the creations of multi-awarded designers Edwin Uy and Dave Ocampo.
In her welcome message, DFPC Store Manager Monica Ruffy expressed DFPC’s continuing “support of anything that would promote (Philippine) culture and heritage, as well as enhance local talents.” She also said that unknown to many, DFPC is an attached agency of the Department of Tourism and its corporate vision is to showcase Filipino culture and service excellence.
The fashion show was the highlight of the series of Anyong Pilipino activities at Duty Free Philippines Fiestamall which kicked off last April 10 with an exhibit of Edwin Uy’s national costumes worn in the past international beauty pageants. Present during the opening of the exhibit were Parañaque City Mayor Edwin Olivarez, Philippine Red Cross Governor Dr. Leonida “Baby” Ortiz, Reina Hispanoamericana 2017 Teresita Ssen Marquez, DFPC Deputy COO Michael James Chua, DCP’s Johnny Abad and All Nations Women’s Group’s Arlene Jacobo.
The Designers Circle Philippines’ collection of Filipiniana and Maria Clara gowns was also displayed at the Fiestamall Atrium a week after.