Duty Free

Duty Free marks 31st Anniversary with sales growth, key store openings

As Duty Free Philippines Corporation (DFPC) marks its 31st anniversary this month, its management sees growth amid sales surging for the first four months of 2018 and the opening of its two biggest stores soon.

Duty Free
Duty Free Philippines celebrates 31st Anniversary

According to DFPC Chief Operating Officer Vico Angala, sales edged up by more 7.5% compared to the same period last year and 4% ahead of target for the period.

Angala added that the opening of its two biggest retail outlets next month will further accelerate the growth of DFPC, “We will be opening our own Duty Free Luxe Store. It will be the first Duty Free upscale shopping destination featuring fashion boutiques, perfumes and cosmetics, high-end liquor and wines and chocolates.” The Luxe Store will be a 4,200 square meter store located at the Mall of Asia Complex while the Landside Store at NAIA Terminal 3 Arrivals will be 3,600 square meters.

DFPC is setting its sights on planning for growth with net income increasing by more than 9% to Php 179M ($3.5M) from the previous Php 164M ($3.2M) as a result of streamlining of operations and closure of under-performing outlets.

As the sole operator of duty-and tax-free merchandising system in the Philippines, DFPC operates duty and tax-free stores at international airports and seaports, selected hotels, tourist resorts, and commercial or trading centers throughout the country.

Angala said the management of DFPC have high hopes that its planned business initiatives will support long-term growth. “We are poised to the roll-out the DFPC Enterprise Retail Solution, an end-to-end finance, supply-chain management and retail system, which allows us to be more efficient in back-end and front-end operations.”

Duty Free
Duty Free

“We have come a long way from the first Duty Free outlet established at the arrival area of NAIA on May 2, 1987, offering liquor, tobacco, fragrances, and confectionery.”

The departure shops at NAIA became operational after a month and a third outlet was opened at the Mactan International Airport in Cebu by the end of 1987. The Manila Hotel and Manila Garden Order Centers were added in 1988.

Duty Free
Duty Free

The first off-airport shop, the Fiesta Shopping Center, opened in 1989. It was an 8,000 square meter facility located across NAIA and was the country’s biggest duty free store then. Fiestamall, DFPC’s flagship store, opened in 1997. It was built on a 5-hectare lot built for Duty Free retailing and boasts of a 24,000 square meter selling area and state-of-the-art facilities.


Several top retailers and scores of imported products will slash their prices up to 30% this Sunday, May 20, at Fiestamall to celebrate Duty Free Philippines Corporation’s (DFPC) 31st anniversary.

“Our Anniversary Sale will afford balikbayans and international travelers the chance to shop for pasalubong as well as a wide selection of imported goods, including fashion finds from top retailers and make huge savings,” said Vico Angala, DFPC Chief Operating Officer.

Duty Free
Duty Free Anniversary Sale

“We have over 40 brands of electronics and appliances and more than 100 fashion brands that will slash their price tags. As a leader in the travel retail industry, this is a key DFPC event that will offer OFWs the ultimate pasalubong shopping experience and the chance to purchase wished-for items at reduced prices,” added Angala.

During the sale shoppers will also have the opportunity to get freebies and in-house gifts, sample food products, and join toy demonstrations.

Fiestamall is DFPC’s flagship store located in Paranaque, one kilometer from NAIA Terminal 1 and is open daily from 9:00 am to 9:00 pm. Customer registration for the Anniversary Sale will start at 8:00 a.m.

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