evian® joins forces with Chiara Ferragni and creates a new iconic evian® Limited Edition collection. A decade after the brand’s first fashion design collaboration with Christian Lacroix, this marks a new era for the now iconic evian® Limited Edition series. In its latest collection, the brand brings a refreshing new look to its latest collection thanks to Chiara Ferragni brand of playful attitude.
Ferragni is an Italian style icon, model, and the founder of well-known fashion blog The Blond Salad. She launched her namesake shoes and accessories label in 2013. She has since worked with various TV shows and fashion brands, including legendary fashion label Tod’s to create a line of handmade luxury shoes and bags. Presently, she is the newest collaborator of evian® Limited Edition collection.
“I’m very happy to join evian® family in this new adventure. I love to create something that it’s totally different from what I usually do with my brand, filling with new elements my label imaginary”, says Chiara Ferragni.
Her Limited Edition evian® collection designs incorporate the emblematic motif that Chiara has made famous through her own eponymous CHIARA FERRAGNI label. She also adds four exclusive new evian® icons inspired by the brand’s story. These include star-topped mountains representing the French Alps, a bottle-crossed heart, a water-infused star and a droplet of pure evian natural mineral water. Her free-spirited, youthful design embodies the iconic evian® “Live young” state of mind and exudes her own playful sense of fashion.
The evian® x CHIARA FERRAGNI Limited Edition bottle design 50cl PET bottles will be available in Philippines exclusively at 7-Eleven stores from March 28, 2018.