27,000 business appointments made at ITB Asia 2019


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ITB Asia 2019, ‘Asia’s Leading Travel Trade Show’, came to a close at the Sands Expo and Convention Centre at the Marina Bay Sands in Singapore. It attracted 13,000 attendees from 132 countries and territories.

The show had over 1,300 exhibitors and more than 1,250 buyers. The three-day exhibition also saw more than 27,000 business appointments created. This was a 7.4% year-on-year growth.

What was new at ITB Asia 2019

The ITB Asia 2019 program brought together leaders from different sectors to explore how businesses can turn creative ideas into bold, yet practical, initiatives. This allows them to keep pace with technological developments in the industry.

Across the three days of the conference, attendees were able to hear from more than 270 speakers. These included Booking.com, Expedia, IBM, OYO China, TripAdvisor, and Tujia.

For the first time, attendees also got a chance to gain detailed understanding of important practices and trends that are defining the future of MICE events at ITB Asia’s inaugural MICE Show Asia.

Partnership with Marina Bay Sands and Singapore Tourism Board 

Dr Martin Buck, Senior Vice President Travel & Logistics, Messe Berlin GmbH; Ms Katrina Leung, Managing Director, Messe Berlin (Singapore); Dr Christian Göke, Chief Executive Officer, Messe Berlin GmbH; Mr Mike Lee, Vice President, Marina Bay Sands and Mr Ong Wee Min, Vice President of Conventions & Exhibitions, Marina Bay Sands commemorating the signing of the MOU with MBS.
(L-R) Dr Martin Buck, Senior Vice President Travel & Logistics, Messe Berlin GmbH; Ms Katrina Leung, Managing Director, Messe Berlin (Singapore); Dr Christian Göke, Chief Executive Officer, Messe Berlin GmbH; Mr Mike Lee, Vice President, Marina Bay Sands and Mr Ong Wee Min, Vice President of Conventions & Exhibitions, Marina Bay Sands commemorating the signing of the MOU with MBS.

 

Dr. Christian Göke, Chief Executive Officer, Messe Berlin said: “After 12 years, ITB Asia experienced strong growth again. This new record clearly demonstrates that the global industry accepts the show as the must-attend event in Asia. Messe Berlin delightedly continues the partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022.”

He added: “We quickly realized that we could benefit from the extension, and the global travel industry stood to benefit as well. I am also pleased to know that the team and partners involved work hard to design ITB Asia to go to the heart of the industry. At ITB, we build unforgettable emotions that link our industry with its people. Attendees can walk away with new inspiration, cultivating relationships and tangible takeaways.”

Marina Bay Sands will see a renewal of its partnership with Messe Berlin (Singapore). As such, this will see Singapore as the host country for ITB Asia for the next three years.


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ITB Asia in the Future

Keith Tan, Chief Executive, Singapore Tourism Board, said: “Since its inaugural show in 2008, ITB Asia has strengthened the travel industry in Asia. It has introduced new ideas, challenged prevailing mindsets, and provoked important connections. The travel industry in Asia benefited immeasurably from ITB Asia. With our partnership with Messe Berlin (Singapore), STB looks forward to growing ITB Asia and making it more relevant to Asia’s travel trade.”

George Tanasijevich, President and Chief Executive Officer, Marina Bay Sands, said: “Building communities is core to what we do. We have the privilege to contribute to the success of ITB Asia, which has been staged at Marina Bay Sands since 2014.”

He added: “We look forward to another three years of partnership with Messe Berlin; offering creative solutions and flexible venue spaces to elevate the show experience and to enable deeper engagements for all delegates.”

Future schedule of ITB Asia

The next three editions of ITB Asia will take place from October 21-23, 2020; October 27-29, 2021; and October 19-21, 2022.

There is already interest for ITB Asia’s 2020 edition, with more than 3,500 square meters of exhibition space being booked for the show. In addition, ITB Asia 2020 will introduce Travel Tech Asia as a new show under ITB Asia’s events. Travel Tech Asia will provide the travel-tech community with a platform to connect, create and enhance the way people travel, meet and do business, with technology.

Visit the following websites for more information on MICE Show Asia 2019; Travel Tech Asia 2020; and on the conference. Read the latest MICE news and updates in Travelife Magazine.