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Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders


Adventure apparel brand FLŌA launched the Backcountry baselayer for the 2018-19 winter season. It’s for skiers and snowboarders who are passionate about off-piste and who like to ski away from the marked ski runs. The Backcountry baselayer keeps skiers warm and dry whilst hiking up. The clothes also provide power and support on the descent.

Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders
Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders

HIGH-TECH BASELAYER FOR BACKCOUNTRY SKIERS AND SNOWBOARDERS

The Merino-Poly blend 4-way stretch fabric in a half zip style enhances temperature and moisture management. It has targeted ventilation and mapped compression across a body-fitted top and pants.

This helps to increase blood circulation through the arms and legs whilst relieving muscle fatigue. Cooling channels across the chest and lower back and closed hole mesh under the arms and between the legs helps trap air. This also creates a self-ventilating microclimate without changing the body’s core temperature.

Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders
Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders

Combining the natural qualities of Merino with the engineered qualities of polyester, FLŌA’s ‘FLŌA-MAP’ technology uses the latest seamless manufacturing techniques and yarn construction.

This gives skiers and snowboarders snow sportswear with advanced wicking properties. These also have technical features that are specifically designed for high-performance, off-piste terrain and skiing on the mountain.

Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders
Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders

ABOUT FERGIE MILLER

Founder of FLŌA, Fergie Miller, is an experienced skier who competed nationally at junior level. He also oversaw the training of over 2000 ski and snowboard instructors across Europe, North America and the Southern Hemisphere.

He said: “The word FLŌA is derived from Old Norse for ‘flow’ or ‘river.’ This was our inspiration for our brand. Anyone who rides off-piste understands the importance of being ‘in the zone,’ and how having the right mental approach up on the mountain can transform how you perform.

ABOUT THE BACKCOUNTRY BASELAYER

Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders
Adventure Sports Brand FLŌA creates high-tech baselayer for backcountry skiers and snowboarders

The Backcountry Baselayer is a state of the art technical garment. It uses the latest technologies and manufacturing techniques to create a baselayer that takes skiers and snowboarders to that next level.

The FLŌA team includes Sean Pankhurst who designed World Cup football shirts for national teams. He worked for over eight years at Nike.


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