Pullman Hotels is strengthening its commitment to wellbeing with a program designed to help travelers adopt a healthier lifestyle.
|Pullman Wellness Coach Sarah Hoey|
“The better and more energetic guests feel when traveling, the more rewarding their stay will be - whether they are traveling for business or leisure,” said Aldina Duarte Ramos, Director of Wellbeing, Pullman Hotel & Resorts.
Pullman's new approach is based on four universal pillars of health: SLEEP, FOOD, SPORT and SPA. Each of the four pillars provides options for customization along four key fundamentals: age defense, energy boost, balance and detox.
"Ensuring widespread wellbeing is at the heart of this approach. It must be accessible to everyone, regardless of your location, your time zone, how your diary is looking or your personal practice,” said Lilian Roten, Brand leader, Pullman Hotels & Resorts. “We encourage our guests to incorporate components of wellness into their routine while traveling to create more energy, better rest and a more pleasurable journey.”
THE GLOBAL NOMADS
The Pullman clientele belong to a generation of travelers known as “global nomads”. Hyper-connected entrepreneurs and explorers, their life is a permanent quest for balancing productivity with personal wellbeing.
“The traveler's mentality has evolved,” says Pullman Wellness Coach Sarah Hoey. “Generation Y wants to lead a healthier lifestyle and feel better. We believe that we have a role to play in contributing to a generation of more fulfilled travelers”.
“We met with Sarah Hoey in 2004 at Pullman Marrakech Palmeraie Resort & Spa where she was hosting an event,” said Ms. Ramos. “It was a good match straight away and our collaboration began. Sarah understands the needs of the global nomad, shares the Pullman brand values and strives to provide a new and holistic approach to wellbeing.”