Tuesday, October 24, 2017

Singapore Tourism Board Celebrates 10th year of Partnership with Messe Berlin at ITB Asia 2017

The Singapore Tourism Board (STB) is proudly celebrating their 10-year strong partnership with Messe Berlin. To honor the milestone, Singapore has been made the Official Partner Country for ITB Asia 2017, Messe Berlin’s regional flagship trade show.

The Singapore Tourism Board is set to launch their
unified brand, Passion Made Possible


The anniversary serves as a double celebration as the STB will be launching its new unified brand, Passion Made Possible, which reinvents the way Singapore will present its attractions and activities to Singapore's visitors. 

"The success of ITB Asia over the years has also helped entrench Singapore’s strength as a platform that catalyses the growth of business events, and a destination that provides opportunities for delegates to network, collaborate and share insights. We are excited to continue partnering with Messe Berlin to expound the latest travel trends and deliver exceptional experiences at ITB Asia, and for Singapore to lead the way as a springboard for the region’s travel industry to grow,” says Andrew Phua, Director of Exhibitions and Conferences of the Singapore Tourism Board.


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Singapore's booths at the ITB Asia 2017 to highlight
Singapore's unique attractions 

In particular, the STB will be hosting the Singapore Pavilion and Happy Corner booths, both of which will showcase the best of Singapore in terms of food, arts, culture, and activities. 


ITB Asia was launched in 2008 in Singapore, a destination in the heart of Southeast Asia, one of the world’s fastest-growing regions for travel and tourism. With Singapore at the helm of ITB Asia 2017, the goal is to ultimately elevate tourism branding for countries and travelers. 

ITB Asia 2017 is set to take place on October 25 to 27 at the Sands Expo and Convention Centre, Marina Bay Sands. For more information about this event, interested parties may learn more through ITB Asia 2017's official website.


Singapore is set on elevating conventional tourism branding strategies
at the ITB Asia 2017



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