Sunday, October 8, 2017

A new home for the national gem: Jewelmer opens at Rustan’s the Silver Vault Makati

The epitome of timelessly beautiful jewelry has just found a new home. 


The Jewelmer boutique at Rustan's The Silver Vault Makati

Jewelmer, the luxury jewelry brand that was established in 1979, is proud to become the newest brand to join Rustan’s the Silver Vault Makati. With Jewelmer opening a boutique in this prestigious address last September 27, the event solidifies Jewelmer as a brand of choice for those with only the most discerning tastes and highest of standards — a testament of its commitment to craftsmanship and elegance. 

Jewelmer has made its mark in the local jewelry market, with a body of exquisite work that has [expressed] creativity, beauty, and elegance,” expresses Rustan Commercial Corporations’ Vice President for Store Development and Expansions Michael Huang.

This dedication to providing only the best for its upscale clientele is something Jewelmer has always shared with Rustan's, the Philippines' premier shopping destination for the finer things in life that celebrates its 65th anniversary this year, making the brands' partnerships absolutely fitting. 

Jewelmer’s at the Rustan’s the Silver Vault Makati will not only feature collections its patrons have fallen in love with time and time again — including their many designs that feature the signature the golden pearl — but will now also carry the country’s very own national gem, the South Sea pearl. 

“We are very delighted to be part of this family now,” says Jewelmer Executive Vice President and Deputy CEO Jacques Christophe Branellec. “This will now be the newest location where we will proudly present our collections," he continues. 

With Jewelmer creations being worn proudly in 15 countries around the world, and with 13 free-standing concept boutiques here in the Philippines, the brand has indeed become an icon of luxury, and most notably, a true national gem. 

To learn more about Jewelmer, visit jewelmer.com. 


Jewelmer brand manager Marion Branellec and Franco Laurel


Jewelmer EVP and deputy CEO Jacques Christophe Branellec and Jollibee Foods Corporation AVP for corporate affairs Carina Agarao


Rustan’s chairman and CEO Nedy Tantoco, Jewelmer SVP and creative director Gaelle Branellec, Jewelmer group chairman Manuel Cojuangco, Jewelmer group president and CEO Jacques Branellec, Jewelmer brand manager Marion Branellec, Rustan Commercial Corporation board member Maritess Tantoco-Enriquez, fashion designer Mia Arcenas-Branellec, Jewelmer EVP and deputy CEO Jacques Christophe Branellec


Mia Arcenas-Branellec and Jewelmer SVP and creative director Gaelle Branellec


 Jewelmer executive manager for retail sales Tess Catedral, Irene Avila, and Jewelmer VP for retail sales Euniza Capili


 Jewelmer SVP Abellardo Mondoñedo, Jewelmer SVP and creative director Gaelle Branellec, Jewelmer group president and CEO Jacques Branellec, Rustan’s board member Maritess Tantoco-Enriquez, Jewelmer group chairman Manuel Cojuangco, Town and Country editor-in-chief Yvette Fernandez, and Rustan Commercial Corporations’ Vice President for Store Development and Expansions Michael Huang




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