Songkran, also known as the Thai New Year, is the largest water festival in the region – and one of the most spectacular.
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THE TRADITIONS OF SONGKRAN
Taking place in 2016 from April 13 to 15, this annual affair originated from a traditional Thai custom where family members and the younger generation poured scented water into the hands of elders to pay their respects during the New Year.
For Songkran, scented water was also sprinkled on people to symbolize the washing away of bad luck and bringing in good fortune for the year ahead. Today, these showers of blessings have extended to the streets where visitors and locals alike are splashed with water as they take in the celebratory atmosphere.
HOTELS WITH SONGKRAN DEALS
IN BANGKOK AND CHIANG MAI
Hotels with Songkran deals within the Preferred Hotels & Resorts portfolio include:
THE SIAM in Bangkok, a beautiful art deco-inspired boutique luxury hotel, is located alongside the iconic Chao Praya River in the historic Dusit district, home to Bangkok's must-see cultural sights. Rates from US$412 per night.
THE LANDMARK BANGKOK is centrally located at the heart of the main business, shopping and entertainment districts of Bangkok along Sukhumvit Road. Rates from US$120 per night.
DHARA DHEVI CHIANG MAI offers one of the best luxury accommodations in the city, presenting the ultimate experience of northern Thailand's tropical countryside, rich with culture and tradition. Rates from US$622 per night.
ANDARA RESORT & VILLAS in Phuket is a beautiful boutique hotel nestled amidst lush tropical surroundings overlooking the Andaman Sea on the pristine west coast of Phuket's Kamala Beach. Rates from US$833 per night.
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THE TONGSAI BAY in Ko Samui is a serene eco-resort getaway for nature lovers and “green” movement advocates. Rates from US$275 per night.
THE iPREFER GUEST LOYALTY PROGRAM
OF PREFERRED HOTELS & RESORTS
Travelers can enjoy additional benefits by enrolling in the iPrefer guest loyalty program, which extends points redeemable for free nights and other expenditures, elite status, and special benefits such as complimentary Internet upon every eligible stay at more than 600 participating properties worldwide.