Tuesday, January 26, 2016

Tourism Australia launches an international tourism campaign including snorkelling in the Great Barrier Reef and a helicopter ride over the 12 Apostles



Tourism Australia has launched a new international tourism campaign focusing on Australia's world-class aquatic and coastal experiences, to try and lure more international visitors to Australia for a #Travelife.

The new creative campaign is called There's Nothing like Australia.

Tourism Australia Managing Director John O'Sullivan said the new campaign would focus upon one of Australia's key competitive advantages. “While Australia is known for its natural beauty, the world still doesn't have a full appreciation of the breadth, depth and quality of our aquatic and coastal experiences,” he explained.

Scroll down to read more about the best travel experiences in Australia...





12 OF THE BEST TRAVEL EXPERIENCES
IN AUSTRALIA

The newly filmed campaign features over a 12 unique must-do experiences while in Australia, including:

1
A helicopter ride 
over the 12 Apostles

2
Swimming 
in Sydney Harbour

3
Snorkelling 
in the Great Barrier Reef

4
Kayaking 
through Katherine Gorge

5
Driving on the beach 
in South Australia

6
Cycling 
around Lake Burley Griffin

7
Sailing through 
the sparkling blue waters of Rottnest Island

8
Walking the recently launched 
Three Capes Track in Tasmania


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