Tourism Australia has launched a new international tourism campaign focusing on Australia's world-class aquatic and coastal experiences, to try and lure more international visitors to Australia for a #Travelife.
The new creative campaign is called There's Nothing like Australia.
Tourism Australia Managing Director John O'Sullivan said the new campaign would focus upon one of Australia's key competitive advantages. “While Australia is known for its natural beauty, the world still doesn't have a full appreciation of the breadth, depth and quality of our aquatic and coastal experiences,” he explained.
Scroll down to read more about the best travel experiences in Australia...
12 OF THE BEST TRAVEL EXPERIENCES
The newly filmed campaign features over a 12 unique must-do experiences while in Australia, including:
A helicopter ride
over the 12 Apostles
in Sydney Harbour
in the Great Barrier Reef
through Katherine Gorge
Driving on the beach
in South Australia
around Lake Burley Griffin
the sparkling blue waters of Rottnest Island
Walking the recently launched