Sunday, June 7, 2015

Kung fu artists at Madame Tussaud Hong Kong. And about Madame Tussaud's 15th anniversary campaign and promotional offer.



Hong Kong is home to a number of the world’s most accomplished martial artists and has made significant contributions to the spread of Kung Fu fever around the world.

In celebration of Madame Tussaud’s 15th year in the city, Madame Tussauds Hong Kong will launch the brand-new Kung Fu Zone on June 29, 2015 as the finale of its third major expansion project.



The Kung Fu Zone is Hong Kong’s first permanent tribute to martial arts and Kung Fu films, a genre that blossomed in Hong Kong from the latter half of the 20th century onwards.

Modeled after a traditional Zen monastery, the all-new themed area features classic showcases of this ancient art of combat in Asian cinema. Four of the most influential Kung Fu film stars, who have made immense contributions to the development and popularisation of martial arts, will be featured in sets inspired by key scenes from classic Kung Fu films, covering some of the most iconic moments in film history.

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MICHELLE YEOH
IN CROUCHING TIGER, HIDDEN DRAGON

Styled as the fearless character Yu Shu Lien in Crouching Tiger, Hidden Dragon, Michelle Yeoh’s wax figure is set to wield her Chinese sabre.

Bruce Lee, widely considered as one of the greatest martial artists of all time and a pop culture icon of the 20th century, is now immortalised in wax and greets visitors with his signature flying kick through the dojo wall.

Donnie Yen’s wax likeness appears as Ip Man, the Wing Chun master of legendary Bruce Lee.

Jackie Chan, dressed in a traditional duangua suit, strikes an iconic pose from his vast body of work in action comedies, which catapulted him to early fame in his career.

MICHELLE YEOH
IN MADAME TUSSAUD



Michelle Yeoh, the only female martial arts master to be featured, was an enthusiastic participant in the creation of her all-new wax figure. She spent five hours with a team of professional sculptors especially dispatched from the United Kingdom for the sitting process.

Her measurements of all parts, as well as colour matching and contrasting of her hair and eyes, were taken with great precision. Hundreds of photos were taken to ensure the final figure can fully capture her graceful style and impeccable physique.



Michelle Yeoh said: “I was amazed by the professionalism of Madam Tussauds studio artists. It never occurred to me before how similar wax-making artistry is to martial arts – both require patience, precision and an unyielding pursuit of perfection.”

Kelly Mak, General Manager of Madame Tussauds Hong Kong, noted, “Kung Fu was first brought to the world stage by Hong Kong martial arts films before becoming a significant facet of global culture."




She added: "The Kung Fu Zone will surely carry forward the traditions and spirit of this precious intangible cultural heritage of the city. The interactive elements aim to offer an all-around Kung Fu experience to tourists from all over the world and take the Madame Tussauds experience up a notch.”

A series of interactive experiences also awaits visitors as they make their way through the zone. An interactive screen teaches martial arts combat moves and combatants can receive immediate feedback on their performance.



Kung Fu Zone Promotional Offer 
from June 29, 2015 to August 31, 2015

Kung Fu Zone Tickets Package can be purchased at HK$188 each. Each package includes one Madame Tussauds Hong Kong adult admission ticket and one 6R photo. Guests can get their photos taken by Madame Tussauds Hong Kong staff within the Kung Fu Zone.

Madame Tussauds Hong Kong 
15th Anniversary Campaign 

Wonderful prizes will be awarded to selected guests through the “Surprise across Asia with Madame Tussauds" campaign.

All visitors to Madame Tussauds Hong Kong will receive a greeting card upon entry from April to December 2015. Those who submit the most creative greetings will have a chance to win a set of admission tickets to all seven Madame Tussauds attractions in Asia, including Hong Kong, Shanghai, Beijing, Wuhan, Singapore, Tokyo and Bangkok (each set of tickets is valued at approximately HK$3,000 and entitles entry for two persons).

Winners will be notified of the prize collection procedure by email.

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