Saturday, August 2, 2014

The Savoy in London launches the River of Flowers Central London, London's first ever wildflower walk, with an accompanying Savoy Wildflower Afternoon Tea


As part of its 125th anniversary celebrations, The Savoy, a Fairmont managed hotel, is creating London's first ever central wildflower walk. The walk will be called the River of Flowers Central London. 

In partnership with social enterprise, ‘River of Flowers’, The Savoy is spearheading this floral trail to increase the planting of native wildflowers in London, and to increase awareness of green and floral spaces along the Thames.

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GREENERY ALONG THE THAMES RIVER

All along the Thames river, green space planted with wild flowers will create a string of ‘pit-stops’ for bees and other pollinators.

Situated on the banks of the Thames river since 1889, the iconic Savoy hotel has been awarded many times for its commitment to sustainability and their leadership in improving local community well-being and ecosystems.

A LEADER IN HONEY BEE PROGRAMS



The Fairmont brand and its luxury hotels have long been leaders in sustainability.

As one of the first global hotel companies to host onsite honey bee programs, Fairmont currently has honeybee hives and rooftop garden initiatives running at over 20 of its hotels around the world.

More recently, Fairmont expanded its bee and sustainability programming to address the current decline in population of the wild bees through the first of many new pollinator bee hotels.

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THE DECLINE OF POLLINATOR BEES

Research indicates the overall number of pollinator bees has been on a steady decline for decades, greatly impacting the health of ecosystems, the reproduction of flowering plants and the pollination of our food.



This is a grave concern, as bees are responsible for pollinating over 80% of flowering plants, fruits and vegetables.

A primary cause of this decline is the loss and fragmentation of habitat. The River of Flowers will help to rebuild this habitat.

BLOOMING GARDENS ALONG THE THAMES



River of Flowers Central London will blossom in August, and a beautifully designed map that plots the wild gardens, meadows and groves of trees along the north and south banks of the Thames will be available.

The trail will connect a group of illustrious organisations, including The Savoy, The Garden Museum, Queen Elizabeth Hall and Tate Modern, creating homes for bees in wild spaces, as well as ensuring plenty of flowers and forage for butterflies.



The walks will also introduce visitors and residents to the likes of the Victoria Embankment Gardens, Inner Temple Gardens, Bernie Spain Gardens, Jubilee Gardens, and around The Savoy’s nearby parks.

A SPECIAL WILDFLOWER AFTERNOON TEA
AT THE SAVOY

The Savoy is also hosting a special ‘Wildflower Afternoon Tea’ to celebrate this partnership.  Including in this special afternoon tea are treats such as as cherry blossom baskets, hibiscus and rhubarb slices and lavender eclairs, along with a summer peach and Regents park Honey sphere.


“The Fairmont way has always been to embody the energy of the communities in which we work, live and play, so creating sustainability initiatives that support the broader ecosystem around our celebrated hotels is something that our colleagues have soundly embraced,” said Jane Mackie, vice president, Fairmont Brand. 

Kiaran Macdonald, Managing Director of The Savoy, also commented, “We are delighted to have been a driving force in creating River of Flowers Central London. Not only do we believe that this project will make a difference for wild pollinators in the capital, but for Londoners and guests, too."

Wildflower Afternoon Tea at The Savoy
August 18 to September 30, 2014

starts from £50 per person 
and includes a selection of finger sandwiches, 
freshly baked scones with Cornish clotted cream, 
homemade lemon curd and strawberry preserve, 
pastries including a lavender eclair,  hibiscus and rhubarb slices, 
and cherry blossom baskets and signature cakes 



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