Friday, June 27, 2014

McArthurGlen Designer Outlets launch the Jet, Set, Go campaign across Europe, in time for summer 2014 outlet shopping


We're off to spend the summer in Europe from next weekend, staying in some amazing hotels across France and Spain, and dining in some of the best restaurants in the world. Hopefully, we'll be able to fit some McArthur Glen Designer Outlet shopping into the picture as well...

To coincide with the arrival of summer, the McArthurGlen Designer Outlets has launched its first ever pan-European tourism marketing campaign – Jet, Set, Go!

The campaign is designed to promote McArthurGlen’s 20 Designer Outlets across Europe as stylish shopping destinations for European tourists, with the following strapline: ‘You can shop with us wherever you go on holiday this summer.’

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EVERYWHERE YOU WANT TO SHOP

McArthurGlen’s centres are all conveniently located near key tourist cities across eight countries in Europe.

These make them ideal destinations for fashion-loving tourists looking for a stylish shopping experience -- whether to buy something to wear on holiday or to get the latest on-trend item to wear at home.

Around 200 million trips are made by Europeans within Europe each year. The Germans, British and Dutch the most frequent travellers (source: Euromonitor).

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WHAT'S IN STORE

As part of the Jet, Set, Go campaign, these customers are invited to present themselves at the info desk of a McArthurGlen Designer Outlet in order to redeem an exclusive gift consisting of a designer travel pouch (subject to terms and conditions).



They will also benefit from McArthurGlen’s exclusive partnership with Hertz car rentals, offering a discount of up to 15% (terms & conditions apply) in eight of the countries where McArthurGlen’s centres are located: Austria, Belgium, France, Germany, Greece, Italy, the Netherlands and the United Kingdom.

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THE PLACE TO BE THIS SUMMER

Anthony Rippingale, McArthurGlen’s Head of Tourism, says: “We want to establish our 20 Designer Outlets as the places to be this summer while on holiday – for European tourists as well as for the global shopper visiting Europe, whether with family or friends."

He added: "McArthurGlen is about the great shopping and brands on offer, as well as the exciting programme of events and activities taking place at our centres all summer long, making for a perfect holiday experience.”

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SUMMER 2014 ACTIVITIES
AT MCARTHUR GLEN

ITALY

Vintage lovers can take in the Vintage Fashion Festival at all five Italian McArthurGlen centres, near the cities of Milan, Rome, Venice, Florence and Naples.

The collections are exclusively curated by A.N.G.E.L.O., the Italian owner of Europe's biggest vintage collection and a leading expert in the field.

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UNITED KINGDOM

Ashford Designer Outlet, 60 minutes south-east of London, has created a Tropical Garden, designed to celebrate the FIFA World Cup in Brazil and the tropical fever and exotic fashion sweeping the UK.

The garden even includes its very own football pitch.

The World Cup is also the theme for Cheshire Oaks Designer Outlet, near Manchester, where a Brazilian-inspired beach will be complete with sand and deckchairs, as well as a pop-up beach bar in the Quarter, home to many of the luxury brands at what is the UK’s largest designer outlet.

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OTHER COUNTRIES

McArthurGlen is holding Late-Night Shopping events with additional discounts at the following outlets:

Designer Outlet Roermondon on July 19
Designer Outlet Berlinon on July 31 
Designer Outlet Parndorf, near Vienna, on August 31




The start of the summer sales at all 20 McArthurGlen Designer Outlets, which offer additional savings off some of the world’s most sought-after luxury, designer and lifestyle brands on top of the usual 30-70.

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