Tuesday, February 25, 2014

McArthur Glen Outlets launch Colour Me Happy campaign across Europe


McArthurGlen, Europe’s leading owner, developer and manager of designer outlets, is launching a multi-million euro accessories campaign across Europe, Colour Me Happy, to support the arrival of the Spring/Summer collections at its 20 designer outlets across Europe. 




The Colour Me Happy campaign will open on 3 April 2014 at McArthurGlen’s UK centres and close on 24 May at McArthurGlen’s designer outlets in France.

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The category promotion will include:

1) Accessories
2) Footwear
3) Bags
4) Jewellery and leather goods
5) Lingerie 
6) Homeware items 

Julia Calabrese, McArthurGlen’s CEO, said: “We chose spring to launch this particular campaign given that this is the time when shoppers look to accessories as the smart and easy way to add a new, seasonal twist to their wardrobe."

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FUN, AND ONE SALE EVERY 30 SECONDS

She added: "As the campaign name implies, Colour Me Happy is designed to bring colour and a sense of fun to shopping for accessories – a staple of every fashion-loving shoppers’ wardrobe, whatever their gender and whatever their age.”

One accessories product is sold every 30 seconds at McArthurGlen’s centres, located across eight countries in Europe: Austria, Belgium, France, Germany, Greece, Italy, the Netherlands and the UK.



THE ACCESSORIES BRANDS
AT McARTHUR GLEN OUTLETS

The McArthur Glen Outlets are home to some of the most sought-after accessories brands:

1) Baldinini
2) Clarks
3) Coccinelle
4) Folli Follie
5) Fossil
6) Fratelli Rossetti
7) Furla
8) Links of London
9) Lulu Guinness
10) Mulberry
11) Moreschi
12) Swarovski
13) Swatch 
14) TAG Heuer 




Accessories’ sales at McArthurGlen’s centres are particularly strong among the increasing numbers of global shopping tourists, especially from China, South-East Asia, South Korea, Russia, Brazil and the Middle East. 

Julia added: “Many of our international shoppers have a culture of buying gifts for friends and family back home when on their travels and they love to buy accessories from the many luxury brands at our centres – it’s an easy way of accessing these brands.”

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BRIGHT AND HAPPY COLORS

The Colour Me Happy campaign features vibrant colours and graphic patterns (both key trends in the Spring/Summer 2014 collections) inspired by the kaleidoscope.

Julia explained: “The word ‘kaleidoscope’ is derived from Greek and means ‘the observation of beautiful forms’ – fashion is about beauty; we at McArthurGlen pride ourselves on creating beautiful shopping environments.”

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ALL THE COLORS OF THE RAINBOw

 With the kaleidscope for inspiration, the campagin will utilise the full spectrum of colours, with separate colour themes for men’s, women’s and joint gender campaigns.

The campaign will be targeted equally at the male and female shopper, especially as men account for an average 60 per cent of McArthurGlen’s sales. 



It will run during the following dates: 

UNITED KINGDOM 
Ashford, Bridgend, Cheshire Oaks, 
East Midlands, Swindon, York 
April 3 to May 5, 2014 

ATHENS
April 5 to  26, 2014 

VIENNA 
Parndorf 
April 10 to May 10, 2014  

SALZBURG
April 10 to June 4, 2104 10 

GERMANY 
Neumünster (Hamburg), Berlin 
April 14 to May 4  

Roermond(Düsseldorf) 
April 15 to May10 

ITALY 
Barberino (Florence), Castel Romano (Rome), 
La Reggia (Naples), Noventa di Piave (Venice), 
Serravalle (Milan) 
April 18 to May 11

BELGIUM 
Luxembourg 
May 2 to 17 

FRANCE 
Roubaix, Troyes 
May 8 to 24


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