Friday, July 19, 2013

Great food and a big turnout for MAFBEX 2013 at the World Trade Center



People with passion for all things food-related flocked together at the recently concluded 7th Manila Foods and Beverages Expo (MAFBEX) held on June 12-16, 2013 at the World Trade Center Manila.

Over 500 booths exhibited the food and beverage industry’s best offerings.

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THE COUNTRY'S BIGGEST FOOD EXPO

WORLDBEX Services International (WSI), the country’s leading exhibition and event organizer, in cooperation with De La Salle-College of St. Benilde (DLS-CSB) and for the benefit of the ABS-CBN Foundation, Inc., has once again proved that MAFBEX is indeed the country’s biggest and most-awaited food expo.

There was a big turnout of visitors at this year’s event.

VIPs AT MAFBEX 2013



The opening ceremony was graced by the following noted authorities:

1) Department of Agriculture Undersecretary for Special Concerns Bernadette Puyat
2) Bale Dutung owner and chef Claude Tayag
3) DLS-CSB School of Hotel, Restaurant and Institution Management Dean Leticia Delarmante
4) Hotel and Restaurant Association of the Philippines (HRAP) President Eugene Yap,
5) Food Caterers Association of the Philippines (FCAP) President Irma San Miguel
6) HRCAP President Roberto Francisco
7) Philippine Amalgamated Supermarkets Association (PASAI) President Steven Cua 
8) National Commission on Muslim Filipinos (NCMF) Director Dimapuno Datu-Ramos

GLOBAL FLAVORS, LOCAL SETTING



Philippine cuisine has been constantly evolving because Filipinos have become more open to embracing the culture of our neighboring countries.

Foreign dishes have become popular, but with the use of local ingredients. 



The thrust of this year’s MAFBEX, “Glocal Flavors,” drew attention to an up-and-coming trend in the worldwide food and beverage industry that calls for the creation of local culinary masterpieces that meet international standards.





NEW INFLUENCES AT MAFBEX 2013

It challenges food experts to keep up with the constant influx of new ideas, technologies, and products from the global market while preserving Philippine food culture at the same time. Through this, local cuisine is enhanced and made globally-competitive.



MAFBEX 2013 presented a wide range of choices of consumables, ingredients and equipment catering to the growing needs of food enthusiasts, suppliers, distributors, entrepreneur and retailers.



LOTS OF POSITIVE FEEDBACK

WSI founding Chairman Joseph Ang said, “I am happy to have received positive feedbacks that MAFBEX has helped a lot of businesses in the food industry grow by connecting them to customers and business contacts."



He added: "We have also welcomed a lot of new exhibitors and visitors this year, which we take as a sign that more and more people believe that MAFBEX is an effective way to develop ties with different members of the food industry.”

CELEBRITY CHEFS AT MAFBEX 2013



Celebrity chefs Claude Tayag, Sau Del Rosario, Boy Logro, Stephanie Zubiri, Jill Sandique, Jeremy Favia and Mitchie Sison demonstrated their kitchen prowess via cooking demonstrations.

Swiss chef Samuel Linder of the Peninsula Manila and Malaysian chef Noor Idris of the Makati Shangri-la Hotel also created sophisticated masterpieces and exhibited amazing techniques during the “Chefs of the World” cooking demonstration.



AMAZING DEMONSTRATIONS

Professors and experts from DLS-CSB conducted seminars on food trends, catering, branding, food safety, wine tasting, workshops and live culinary competitions and introduced products beneficial to certain food-related businesses.

At the Food Caterers Association of the Philippines (FCAP) Pavilion, visitors got to try out new methods on plating, food preparation, and styling.

The Hotel and Restaurant Association of the Philippines (HRAP) Pavilion, meanwhile, shone the spotlight on the prowess of the country’s hospitality and culinary institutions.



Members of the hospitality industry also got to exhibit their amazing skills in competitions such as flair tending, ice carving, mocktail punch, cake decorating and healthy cooking.



RESTAURANTS ON WHEELS

Another event highlight was the display of mobile kitchens and restaurants-on-wheels complete with folding tables and a cashier system created by custom car guru Atoy Llave, which certainly drew a lot of attention.

The event was supported by the following entities:

1) Department of Agriculture
2) Department of Trade and Industry
3) Office on Muslim Affairs Philippines
4) Filipino International Franchise Association
5) Hotel and Restaurant Association of the Philippines
6) Hotel and Restaurant Chef’s Association of the Philippines Inc.
7) Philippine Amalgamated Supermarkets Association Inc.
8) Italian Chamber of Commerce in the Philippines Inc.
9) Hotel and Restaurant Association of Negros Occidental
10) Hotel Resort and Restaurant Association of Cebu Inc. 


EVENT SPONSORS

Aprica
Aquabest
Barista Choi
Chef’s Classics
Eagle
Elba
1st Philippine Scales, Inc.
Gomeco
Goody
PEOTRACO Industries Inc.
W.L. Foods
Shakey’s
PHILIPS
Philippine Wine Merchants
Pepsi
Mekeni
McDonald’s
Hafele
Nissan Seiko Corp.
Island Air Products Corporation



Service providers for the event were: 
10 Inch Lights and Sounds
Aero Med Ambulance Transport
The Brain Audiovisual
Dai-ichi
Icetech
Stage Riggers




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