Friday, May 31, 2013

The Armani Prive Saturday brunch in Hong Kong

Here's where we'll be this Saturday, in Hong Kong for another weekend in our never-endingly eventful Travelife.

Every Saturday, Armani/Privé combines the sunny, Balearic, Mediterranean vibe with New York City’s Studio 54 for an outdoor brunch that they've called ‘White Saturdays.’


Held on the venue’s open-air roof terrace, the outdoor brunch concept combines the best of intricate Japanese cuisine and Italian feel-good food.

It starts from 1230 PM and lasts until 7 PM -- can you imagine?

Talk about a very long brunch.

The Armani/Privé brunch, which is priced at HK$ 420, includes a glass of champagne or the ultimate hangover cure: a Bloody Mary as an aperitif.

An array of Armani/Aqua signature dishes follows, including mini ice cream cones for dessert to offset the Hong Kong rays and an espresso martini shot to gear up the party mood.

The menu changes weekly and boasts of the best, fresh produce available from various Asian markets. Then, the dishes are prepared in the restaurant's three kitchens.

Maki, nigiri, sashimi and hand rolls come straight from the sushi counter.

Meanwhile lightly battered tempura, succulent black cod, soba noodles and yakitori are taken care of from the Japanese headquarters in the kitchen.

Finally, al dente pasta and risotto come courtesy of kitchen Italia.


Depending on your mood, or the weather, Armani/Privé provides two avant-garde faces.

There's an upbeat lounge club where everyone comes out to play, and a chill-out rooftop terrace mixing the latest DJ vibes against an electric skyscraper city view. A chilled-out Ibiza vibe is provided by a saxophonist and percussionist throughout the day.


Meanwhile, the Armani ‘white angels’ appear at 4 PM.

Yes, there's a fashion show every Saturday afternoon.

Armani is, after all, a luxury fashion brand, and Armani/Privé will be showcasing an array of models and performers to help get the party started early every weekend.


The man behind the White Saturday vision is Armani/Privé Manager Manuel Palacio, who is from Spain.

He has combined his two favourite pastimes: mixology and music in a sleek setting complemented by an innovative menu.

He said: “I have combined my experience as a manager in some of Ibiza’s best bars, and my mixology training in New York and restaurant experience in London to provide the ultimate party brunch."

He added: "This is a totally new concept to Hong Kong and Armani/Privé’s outdoor terrace is the ideal location to kick back, enjoy the weather and listen to some great music while enjoying all that our kitchen and bar has to offer.”

With a laid back feel at the start, it slowly and smoothly progresses to an upbeat afternoon and early evening.

The Armani/Privé concept of White Saturdays looks set to bring a new dimension to Hong Kong’s vibrant brunch and party scene, and to add even more spice to an already never-endingly eventful Travelife.

The best part is that it's just a short walk from our hotel in Central District.


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