Tuesday, December 27, 2011

Strength to strength at ATF

The ASEAN Tourism Forum (ATF) continues to strengthen interest from trade buyers and media around the world. This cooperative regional effort aims at promoting the Association of Southeast Asian Nations (ASEAN) region as one tourist destination.

The ATF TRAVEX, on the other hand, is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers including Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.


On its 31st anniversary, in January 2012, the brand new Golden Kawanua Exhibition Hall in Manado, Indonesia will welcome close to 1,000 exhibitors occupying more than 450 exhibiting booths, representing a diverse range of ASEAN destination, travel products, and services suppliers.

Host country Indonesia will showcase the largest delegation of suppliers among the ASEAN countries with representation from over 100 companies and properties. Buyer profiles will include trade representatives from over 55 countries including Australia, Belgium, Canada, China PR, Finland, France, Germany, Russia, Singapore, United Kingdom, United States of America, among others.

Over 100 international and local media will be present to deliver live coverage and destination stories and reports to travel trade and tourism audiences worldwide. To supplement business days, social networking activities are aplenty fuelled by support from other sponsoring ASEAN National Tourist Organisations (NTOs). Indonesia will host both the opening and closing ceremony on 12 and 15 January respectively.

The opening ceremony will also feature a Batik fashion show and will have the honour of being presided by the President of the Republic of Indonesia. On the 13 and 14 January, delegates can also look forward to hosted dinners by Laos, host country of ATF 2013 and the Philippines. Pattaya City will also be dazzling the event with a late night function on 13 January, jointly hosted with event organizer TTG Asia.

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