Sunday, August 7, 2011

The Asian Celebrity Chef challenge



The Asian Food Channel (AFC) is a valued event partner of TRAVELIFE Italy Night with Margarita Fores on September 8 and of the TRAVELIFE Gastronomic Tour of Italy from September 17-25.

For the first time in Asia, AFC is conducting a region-wide search for Asia’s next Celebrity Chef through AFC’s first-ever reality television series called the “E&O Search for AFC’s Next Celebrity Chef.

Joining AFC in this search for Asia's best shining new chef talent is luxury lifestyle group Eastern & Oriental Berhad (E&O). Together, both organisations will leverage their resources to put contestants through a gamut of culinary challenges that will test even the most seasoned chef or passionate foodie.

SIGN UP TO BE AFC'S NEWEST CELEBRITY CHEF

With contestants from across Asia and auditions to be held in 5 countries – Hong Kong, Indonesia, Malaysia, the Philippines, and Singapore – the programme promises to capture the best of Asia’s diverse talent. All aspiring chefs, individuals with culinary training, or those simply with the passion for and knowledge of cooking are invited to sign up for auditions and take up the challenge to be crowned “AFC’s Next Celebrity Chef.

DREAM JOB FOR THE WINNING CHEF

The winning chef will also be signed to an exclusive one-year contract as an AFC Celebrity Chef with AFC. In addition, the winner will be awarded the opportunity of a year-long employment contract with the E&O Group, taking on the mantle of Creative Director and Head of R&D for the E&O Gourmet Group.

Auditions will run from August 3-16, 2011 in these five countries. Contestants who are shortlisted from the auditions will be put through a series of intense cooking tests and trials, to identify who has the right ingredients to hold the title of E&O and AFC’s Next Celebrity Chef! The exciting eight-part series will unveil the top 12 finalists in its premiere episode. Each week, one or more participants will be eliminated from the running based on the decisions made by the esteemed panel of judges.

KUALA LUMPUR AND PENANG AS BACKDROPS

AFC and E&O have appointed AFC Celebrity Chef and star of TV series Tablescapes, Chef Bruce Lim and Mr. Michael Saxon as the judges on this show. Mr. Saxon, Director of Group Hospitality & Lifestyle of E&O Group, is not only a well-known hotelier, but also author of his famous professional memoir, Chef’s Tales. The entire series will be shot on location in Kuala Lumpur and Penang. Incidentally, a 10-man team from Travelife Magazine and Travelife TV is headed for Malaysia this weekend. And Penang is the cover of Travelife Magazine's upcoming August - September 2011 fourth-year anniversary issue. Catch it on sale from August 15.

Join our Italy events this September.

TRAVELIFE Italy Night
with Margarita Fores
and the Embassy of Italy & Bacchus Epicerie
September 8 at Whitespace


TRAVELIFE Gastronomic Tour of Italy
September 17-25

For reservations and information, please contact:
Bernice or Rachel at TRAVELIFE
813-8400/ 892-2620
travelife@travelife.biz




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